Instant Pampagising
3:22 PM
If
there would be a worldwide survey saying that this world is a busy one, I think
most people would definitely agree. People are very busy trying to make the
most of their lives – studying more or less 8 hours a day, working overtime,
etc. Some of us sacrifice things just to make time for what we think is more
important. There are those who have no time for talking to friends or family,
getting a haircut, cooking, and some don’t even have time for meals at all. I
myself will testify about this, haha. We all want things that are fast and
convenient. This, my friend, is the main reason why everything that’s “instant”
have become so popular. Let’s begin reviewing an advertisement by one of the
most popular “instant” products in the Philippines – INSTANT NOODLES!
“Ke mahirap o mayaman nauusuhan din ng instant noodles.”-Anonymous
I have
two favorite TV commercials about noodles which were both made by Lucky Me and here is the first one.
It's entitled "Warm Up" and was
released last January. I find its concept so amusing. This TVC’s featured actors/actresses who were
mostly children which makes it very appealing, specifically to kids and moms.
What’s very catchy about this commercial are the moving beds. Genius. Moving. Beds. It also showed that it was not just one kid who still felt sleepy and zoned out, but more like all the kids in town.
If the concept is put into one thought, I imagine it being
something like this: “Just because it’s already morning and people have gone
out to school or work, it doesn’t mean that they’re already awake and active, so our point is, only Lucky Me instant noodles can totally
wake them up. ” It might sound funny but it’s actually very witty ;)
It’s
true that when you eat cup noodles, whether you’re in the office or at school,
you really feel like you are at home. Aminin!
:>
The place
used was a convenience store and the actors were portrayed as students. That was a realistic approach because (1) in convenience stores, cup
noodles are probably one of the best sellers. (Again, I am a witness to this
because when we were in our freshmen year, we used to have cup noodles in 7/11
like twice or thrice a week. Haha!), and (2) most of their consumers are people
who work in offices. These are very busy people and sometimes they don’t have
time to go home or eat at home anymore. For a TVC, that was a nice pick of
setting and characters.
Also, the reaction of the people is very realistic and adds
flavor to the story. When you see someone at a convenience store doing the same
things the guy in the TVC did (putting out slippers, taking shoes,socks, and clothes off, wearing a towel), you would
probably react the same way the extras did. Sometimes, in making TVC concepts,
the way to the viewers’ hearts is humor :)
There
you have it, folks. Instant noodles!
P.S.
Imagine someone giving a speech like this on his/her
graduation day, “At maraming salamat po
sa instant noodles na itinawid ako sa napakaraming exam weeks sa loob ng apat
na taon..” LOL. See you next entry!
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