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9:47 PM
Are
you feeling awkward? On a hot seat? Worry not, for Nestea has already provided
us with an excuse. Watch here!
The
idea of most of Nestea’s commercials is to provide a way out of awkward
situations a.k.a. “hot seats.” Although, in real life, no one would actually get
out of a situation by way of iced tea, this TVC is just a fun way (yes, the humor appeal!) of continuing
to re-introduce and remind people about one of Nestle’s products, Nestea. Now, this
particular TVC made use of a newly popularized song entitled “Rude,” by Magic,
which fits perfectly to the concept that they wanted to show. During those
times, that song has become very very popular, and for me, it was a genius move
to incorporate it with a commercial that has the same story as the one being
told in the song (it’s about a guy asking the hand of a girl from her father).
Another thing I noticed is the careful choice of colors. See how the clothes of
all the actors and actresses were limited only to gray, black, white, and blue.
It’s probably to let the color of the iced tea stand out in the office scenes. However,
when it came to the summer-vibed scenes, the colors became more vivid and
strong which justified the feeling of “refreshment” that the TVC wanted to make
the audience feel.
In one
version, Nestle created an amazing interactive video which allows the audience
to pick a character from the TVC that they’d like to put on a hot seat. It’s
either the boyfriend, the assuming, the texter, the stalker, or the boss himself.
Try it out for yourself! Nestea Say Yes Interactive Video At the end of each segment, there is a voice
that asks, “Hot seat? What would you do?” and some info about how the audience
can let them know about their personal answers through Facebook and Twitter by
using #hotseat and #nesteaplunge. It's like a customizable TVC experience! Now that’s interactive!
If this
TVC has a flaw, I guess it would be that its story is not very realistic or
convincing, unlike other TVCs. As I said before, I don’t think anyone would be
fooled by an excuse involving a liter of iced tea but anyway, I understand that
sometimes you have to exaggerate
reality in commercials to make things more interesting. All in all, it was a
very creative way of promoting the product and Nestle did a great job with
involving the audience's opinion in this TVC! I say, “YES” to this advertisement!
photos grabbed from Google
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