Instant Girlfriend
12:57 AM
Because
anything instant has become so prominent now, it’s surprising that even people’s
love lives can be achieved instantly! There’s the internet, text messaging, and…Bingo.
Yes, you read that right B-I-N-G-O. The advertisement that we’re going to
review this week is an ad from Monde Nissin entitled, “Now and Then #KiligSaSweet.”
Go ahead and watch it here!
“Pa’no na kaya, di sinasadya. Ba’t nahihiya
ang puso ko? Bakit sa dinami-rami ng kaibigan ko, ikaw pa?” versus, “Lucky I’m
inlove with my best friend..”
 |
| Behind the Scenes! (grabbed from Google) |
Some
people would say that feelings between best friends can destroy their
friendship, but Bingo says, “No! Friendship is a good foundation of any
relationship.” Of course, we are not going to talk about love and friendship in
this entry. Haha! But what I’m saying is, that’s the story that Bingo was
trying to show in this commercial. It’s a short story of how a girl and a guy’s
relationship progressed into something beyond being “just friends.” When love
is the one being talked about, people are always all ears; in a TVC’s case, all
eyes, too. It could be an effective yet safe and crucial topic when making
concepts so you really have to make your twist interesting so that it won’t
come out looking cliché.
In
terms of colors, the TVC made use of vivid and youthful ones since the concept
is love. The skater theme is also a nice touch because it made the story more
concrete. I also like how they made use of the letterings on the couple’s hands,
so artsy! And how they used bokeh (Japanese term for "blur") lights to make the scenes look more romantic.
At
the end of the commercial, a website called “Bingo Kilig Meter” was being promoted.
I tried opening it and found a site wherein you can put yours and your crush’s
name to see if you’re compatible with each other. It’s just like doing FLAMES
in grade school hahaha! Apparently, Zac Efron and I are 99% compatible with
each other HAHAHA! Of course, this thing isn’t real but it’s meant to catch the
attention and interest of the target audience. I think the propaganda technique used in this
commercial is the emotional or transfer appeal because it makes the audience
associate the product with a certain kind of feeling/emotion. So now you
know..to get a girl, get her a Bingo Cookie Sandwich and show her the
compatibility test as proof. Lol.
Here's the link to the Bingo Kilig Meter. Be careful, though, for you might find yourself spending too much time on this thing like I did. Kidding, I didn't. =)))
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